Posted July 26, 2010
The Hamilton Tiger-Cats are spending large sums attempting to boost the supporter count on their site, goeastmountain.com.
Ads in the Hamilton Spectator have been appearing for several days. The Ticats site features large banner ads prominently - including an ad at the bottom of the page so large it obscures part of their website.
Most recently, however, the Tiger-Cats have begun a Google Adwords advertising campaign, telling Internet users who search for terms like "hamilton stadium" and "hamilton pan am games" to see the "Truth about the stadium".
People who search for those terms are presented with ads, which, when clicked, take them to the goeastmountain.com website (each click on the ad also costs the Ticats a small sum of money).
So far, the astonishing success of Our City, Our Future has been entirely based on grassroots advertising via word-of-mouth, posters, and social media, plus media reports about the campaign (which have also featured links to the goeastmountain.com site). Those techniques have not been as effective for the Ticats.
As ever, your assistance with getting the word out about Our City, Our Future is appreciated. Let's get to 2000 supporters ahead of the Ticats!